If you are just starting in the business world, a successful website can be the difference between the success and failure of your business. Hence, the platform you build your E-commerce website is a crucial choice. If you do some market research on your E-commerce platform, you will realize that most new businesses opt for Magento 2 as their e-commerce platform.
You must have heard about Magento, one of the best CMS platforms available today. However, Magento 2 is one level up from its older version.
Read on to know why Magneto 2 is a popular choice among businesses to launch their E-commerce website.
What is Magneto 2?
It is an open-source E-commerce platform created in 2007 by Roy Rubin and Yoav Kutner under Varien Inc. Known for its easy user interface and scalability, it is lined with some of the latest technologies like PHP7, which makes it much faster than Magneto 1. It comes in three editions, and each has its unique features:
- Community Edition (Free)
- Enterprise Edition (Paid)
- Magento Go (hosted solution)
What’s New in Magento 2?
Over the years, Magento 2 has evolved significantly to meet customer demands and changing technological requirements. Some of the latest features make it stand out from other E-commerce platforms. They include:
If you are running an eCommerce business, catalog management is something you cannot do without as your business expands. Magneto 2’s catalog management comes with features like easy deleting or modifying product reviews, inventory management, virtual product support, and more to make it a fantastic e-commerce platform.
Using Magneto 2, you can also seamlessly advertise on your website, making it a significant weapon in your marketing tools arsenal. It comes with features like automatic promotion of the latest products, adding free shipping features to high-demand products, cross-selling products, and real-time price modification.
One of the best parts about Magento 2 is making your e-commerce website mobile-friendly. Since 90% of internet users use the internet on their phones, it is a great feature to have. Features like drag and drop options, zoom and swipe options, multiple touches proper placement of call to action buttons make Magneto 2 mobile-friendly.
The website maintenance features of Magento 2 make it easy to maintain your website even on a large scale. With Magneto’s management dashboard, you can change multiple websites at once. Features like multi-language support, multi-currency support, and third-party integration make Magneto’s maintenance and services farm more lucrative and reliable than its counterparts.
Why Need Magento 2 for Your Business?
From the business point of you, you may not realize how the adobe mentioned features are beneficial for your website.
Here’s how choosing Magento 2 can help your business:
You Get a User-Friendly Website:
For your e-commerce website to be successful, you need more customers to visit your website and purchase. Customers want a great user experience if you expect them to make a purchase. With Magneto’s faster loading speed, mobile-friendly design, ease of navigation, and other user-friendly interface features, you get a website that makes customers happy.
You Get an SEO-Friendly Website:
We all know SEO rankings and their importance for business. Having a great website is useless if the search engines cannot find you or won’t show you. Magnto2’s community edition is designed to help you improve your SEO rankings.
Planet Web Solutions should be your one-stop destination if you are looking for a top-notch Magento web development company in India. We have a team of expert developers who can care for all your Magento eCommerce web development requirements. Our Magento development maintenance support services are among the best in class in India.
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