Reasons to Opt for Magento for your Ecommerce Website Development
The Magento Website Development platform is one of the most renowned platforms for over a decade. The first version of Magento, called Magento Community Edition was released on March 2008. Since then, Magento has released various versions, each one with an upgraded set of features and functionalities. The latest version of Magento was released in mid-2019: Magento 2.3.2.
The Magento’s journey got a lot of twists in its 12 years of existence. The development of an open-source eCommerce platform with the company named Varien Inc (former name of Magento), the name change from Varien Inc to Magento, partnership with eBay and then finally acquired by Adobe. This is how Magento has traveled and emerged as the leading eCommerce development platform.
Both the Magento’s edition: Community Edition, as well as Enterprise Edition, offers rich features and diversified functionalities. Magento CMS offers versatile features to build a dynamic and powerful e-store.
It is not a secret that Mcommere is rising at a very fast pace. Studies reveal that online shoppers find more comfort and convenience while shopping through smartphones as compared to PC’s or laptops. The Magento CMS is a mobile-friendly eCommerce platform which allows us to build a mobile responsive site with ease.
Magento Community Edition is a free and open-source platform. That’s why it requires a low financial cost to build eCommerce websites.
Magento CMS has advanced testing capabilities that help to detect the errors, and bugs before releasing the site. This saves the time and cost incurred in fixing the defects and ensures smooth website performance.
As there is a large community of Magento users, the Magento marketplace has plenty of free and paid extensions/ plugins. This ensures quick support if your website struggles with any complicated issue.
Magento’s open-source platform allows modifying the source code as per the user’s needs and requirements. Also, Magento themes are highly customizable.
Whether you are selling 10 K products or 10 Lac products, the Magento CMS is capable of handling the inventory, orders, payments and all the other essential tasks.
Getting organic traffic from Search engines is essential for eCommerce business. Magento is SEO friendly eCommerce platform. You can optimize web architecture, product images, add Meta description for products, create SEO friendly URL’s and so on. This helps in improving the web presence and search engine ranking of your website.
As Magento is loaded with numerous benefits, extensions, plugins, and features, it becomes complex as well as time-consuming to find out the best combination of features and extensions for designing a particular store.
It is difficult to build a Magento website for a non-technical person. A Certified Magento Developer can build a successful web store equipped with versatile features and functionalities. And finding an experienced Magento developer is a difficult task.
Fortunately, PWS has a team of experienced Magento Developers who have built many successful eCommerce websites earning good revenue.
For startups and SME’s, the Magento Community version is a feasible option. But for large enterprises or SME’s looking forward to growth and expansion, the Magento Enterprise version is recommended. The premium version of Magento: Magento Enterprise edition requires a good amount of investment. Although it requires investment, it is worth it. The investment in the premium version of Magento will result in increased conversions and revenue.
Despite its cons, the pros break off the cons out. The incredible features of Magento CMS will allow you to build a full-functioning profitable eCommerce store. That’s why it stands out among the best eCommerce platforms in the market.
Deciding the best eCommerce platform for your online store could be a challenging task in this technological world. To arrive at a profitable decision, do consider the below questions.
Knowing what your business goals are, what you expect from the eCommerce platform you are looking for, and using our pros-cons list, you can decide which eCommerce platform is suitable for your online business.
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