Magento Community Edition: Introduction and Features
Magento Community Edition 2.3.1 is the most acclaimed release of Magento e-commerce serving myriad features to developers which helps them to create irresistible shopping experience for their potential buyers.
Magento Community edition 2.3.1 is an open source e-commerce platform which is majorly used by small and medium sized merchants to build their online store.
This blog will provide you an in-depth knowledge of the features offered by Magento Community Edition 2.3.1. Below is the list:
Website Management Features
Progressive Web Apps (PWAs)
Declarative DB Schema
Asynchronous API to run multiple API requests at the same time
Select and control information to share across multiple online stores from a single admin area
Assign permissions and roles across users
Easy integration between Magento and any third-party application by Web services API
Custom website design and styling
Online customer groups management
Integrated content management system (CMS) for creating and managing informational pages
Integration of Google optimizer for A/B and multivariate testing
PHP 7.2 support
Page Builder
Upgraded version of the WYSIWYG editor
Improved indexing performance
Security Features
Google ReCAPTCHA
Two-factor authentication
Cache Management ACL
Search Engine Optimization (SEO)
Light footprint design for fast load time and SEO
Sitemap auto generation
Google Sitemap creation
URL rewrite controls
Search Engine friendly URL’s
Meta-information for products, categories and content pages
Auto-generated popular search terms page
Google Content API for shopping
Analytics & Reporting
Google Analytics integration
Admin Report Dashboard with Business Overview
Sales Reports Including Total Sales and Refunds
Tax Reports
Reports of Abandoned Shopping Cart
Reports for Best Viewed Products
Top Sold Products Report
Report Low Stock Item
Onsite Search Terms Report
Product Reviews Report with RSS Support
Tags Report with RSS Support
Coupon Usage Report
Total sales invoiced
Total sales refunded
Catalog Management
Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
Virtual Products
Downloadable/Digital Products
Customer Personalized Products – upload text for embroidery, monogramming, etc.
Tax Rates per location, customer group and product type
Attribute sets for quick product creation of different item types
Create Store-specific attributes on the fly
Media Manager with automatic image resizing and watermarking
Advanced Pricing Rules and support for Special Prices (see marketing tools)
Search Results rewrites and redirects
Approve, Edit and Delete Product Tags
Approve, Edit and Delete Product Reviews
RSS feed for Low Inventory Alerts Customer Personalized Products – Upload Image, Select Date/Time options for products
Customer Sorting – Define Attributes for Customer
Sorting on category (price, brand, etc.)
Multi-source inventory (MSI)
Inventory Management with Backordered items, Minimum and Maximum quantities
Guest checkout and checkout with account to use address book
Shipping to multiple addresses in one order
Option for account creation at beginning of checkout
SSL security support for orders on both front-end and back-end
Saved shopping cart
Accept gift messages per order and per item
Shopping cart with tax and shipping estimates
Saved credit card method for offline payments
Configurable to authorize and charge, or authorize only and charge on creation of invoices
Integration with multiple PayPal gateways, Amazon Payments, Braintree and Authorize.net
Accept checks/money orders
Accept purchase orders
Additional payment extensions available through Magento Connect
Offer Bill Me Later as a payment option
Shipping integration with label printing – view, edit, print labels for all major carriers
Integrated for real-time shipping rates from: – UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
Ability to specify allowed destination countries per method
Flat rate shipping per order or item
Free shipping
Table rates for weight, sub-total, destination and number of items
On-site order tracking from customer accounts
Marketing Promotions and Tools
Online Poll Creation and Management
Newsletter Management
Landing Page Creation Tools
Catalog promotional pricing with the ability to restrict to stores, categories or products
Flexible Coupons Rule and Pricing Restrictions
Free Shipping Promotion Management
Multi-tier pricing for quantity discounts
Minimum Advertised Price (MAP)
Bundled Products Options
Customer Group Pricing
Recently viewed and compared products
New Items Promotional Tool
Persistent shopping cart
On Page and In Shopping Cart Upsells and Cross Sells
Send to a friend for all visitors or registered users only
Send wish lists by email
Order Management
View, edit, create and fulfill orders from admin panel
Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
Print invoices and packing slips
Call Center (phone) order creation
Create re-orders for customers from administration panel
Email Notifications of Orders
RSS feed of New Orders
Customized Order Status
Assisted Shopping
Customer Service
Contact Us form
Feature-rich Customer Accounts
Password Reset email from front-end and admin panel
Order and Account Update Emails
Customizable Order Emails
Create and Edit Orders from the Admin Panel
Order History with Status Updates
Order Tracking from Account
Customer Accounts
Account dashboard
Address book with unlimited addresses
Wish list with ability to add comments
Order status and history
Re-orders from account
Recently ordered items
Default billing and shipping addresses
Email or send RSS feed of wish list
Newsletter subscription management
Product reviews submitted
Product tags submitted
Downloadable/digital products
Catalog Browsing
Flat Catalog Module for Improved Performance with large catalogs
Static Block tool to create category landing pages
Ability to assign designs on category and product level (unique design per product/category)
Configurable search with auto-suggested terms
Recently viewed products
Product comparisons
Recently compared products
Cross-sells, Up-sells and Related Items
Popular Search Terms Cloud
Filter by Product Tags
Product Reviews
Product listing in grid or list format
Breadcrumbs
Layered / Faceted Navigation for filtering of products in categories
Layered / Faceted Navigation for filtering of products in search results
International Support
Support for localization, multiple currencies and tax rates
Includes support for WEEE/DEEE in EU
Support for accented characters and right-to-left text
Site registration
Shipping destination addresses with ability to specify per shipping method
Billing addresses with ability to specify per payment method
Mobile Commerce
Mobile HTML5 (pre-integrated)
Device-specific media capabilities for audio and video
User-friendly search and results display
Clean display of product detail pages
Pinch, multi-touch and scaling images
Easy swipe between product images
Drag-and-drop of products to the shopping cart
Easily customizable for a fast time to market
Reduces long-term maintenance costs and eases site updates
Conclusion
The Magento Community Edition 2.3.1 is the free version and obviously what’s free is everybody’s first choice. However, if any business is planning to expand its operations in the near future, it should definitely invest in the superior platform like Magento Enterprise Edition. Investing in Magento Enterprise Edition would really make sense as it offers diverse functionalities which will help your store to achieve remarkably big volume of online sales.
For the companies that have huge requirements but don’t have experienced Magento Developer, choosing a reliable Magento Development Company offering full support for Magento Enterprise Edition would be the right option to choose.
Get in Touch!
To make this big decision for your online store, our highly-experienced Certified Magento Experts are happy to answer all your queries.
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