Performance optimization for Magento is a decisive step, especially when it comes to customer experience because time is valuable as money and a moment of delay will immensely impact your conversions and revenues.
For instance, if a visitor, while surfing on your website, has to go through low quality and indolent page loads and complicated checkout, his shopping experience is ruined. He will probably never visit your site again. This sluggish performance will directly affect your search engine rankings, conversions ratio as well as revenue.
Today, in the digital world, demand for speedy and high performance eCommerce websites is rising at a fast pace. In fact, speed is not only necessary in terms of rankings, but it also plays a crucial role in driving traffic towards your website. Therefore, it has become obligatory for online retailers using Magento powered websites to enhance performance as well as speed of their online store. In short, performance optimization for a Magento server is very important.
To ensure that an inquiry turns into conversion, here’s a practical, hands-on techniques to help you increase the performance optimization on your Magento website.
Standardize the File Size
For hosting your eCommerce website, make sure you select a server that can handle multiple concurrent connections and does not lose speed during peak traffic hours. To get this, check your CPU utilization and memory usage and if the website reaches 100% server CPU usage, its time you upgrade your server. Fine tune these aspects and if need be, get additional hardware. In addition, use server that is geographically located close to your target customers.
Proper utilization of in-memory technology and caching is one of the many techniues required for your website. This will help in reducing loading time of your Magento e-commerce website and avoid unnecessary access to database for optimal performance. Further, make sure to stockpile the temporary data of the website in multiple locations across a content delivery network. Use GZIP compression if necessary. This will make sure your consumers enjoy higher availability and accessibility for their interactions. Also, enabling browser cache is a good sign.
Also Read: Magento Vs. Shopify: What Should You Choose?
Uninstalling unrequired modules from PHP or Apache can easily optimize the performance of your eCommerce website. Also, keep examining and identifying your front- and back-end code for any blockages.
Usually, online businesses have a tendency to keep huge database of unnecessary data which results in compromised speed and less effective website. To speed up Magento e-commerce website, utilize the database management system to the best possible manner. The best way to improve your database performance of your Magento website is by using query indexing and broad optimization scripts. Also, clear database log at frequent intervals. Although cleaning database log is not an easy task, it certainly decreases the loading time of your websites.
Magento community of developers keeps releasing new and latest versions from time to time. Therefore, it is always recommended to upgrade to the advanced version as and when possible. Upgrading the version will get additional features, keep your website bug free and all the identified problems of the previous version will also be fixed. Every update ensures that the performance of your Magento eCommerce website is improved.
Integration of Configuration
Minimizing the integration of third party tools or extensions will help in optimizing your website performance. Although Magento platform comes with a host of extensions, it is a wise option to uninstall any unnecessary or unused extension and also disable any modules that are not in use. Integration of too many extensions or third party tools will amplify the loading time. Further, enable all Magento caches.
These crucial and practical tips will definitely improve the performance and speed of your Magento eCommerce website. Implementation these techniques in your website are guaranteed to give your customers a unique shopping experience.