What is Search Engine Optimization (SEO)?
SEO is a method of promoting a website online to increase visitors from search engines like Google, Bing, Yahoo, etc. SEO comprises of several parameters, right from the structure of your website, its content to the way other websites link to yours. The aim of search engines is to enhance user experience and that’s what matters in SEO too. Note that the basic principle of SEO is, if your website is good for users, it’s good for search engines, and they will value your website.
Why SEO?
Search Engine Optimization has become a bare necessity of all businesses be it small-large, product-service or on-line-inland. SEO has a myth that it is not an amateur’s cup of tea but in fact any webmaster can be an expert if he follows some simple SEO guides.
SEO guide is very helpful for all webmasters as mere launching a webpage on-line doesn’t enhance the prospects but it requires specialized yet simple steps to make that webpage more influential and easily reachable. These steps make a web page more visible to the possible users.
Guide to SEO and Related subjects
We have researched and gathered some of the best free online resources every beginner must read. These following guidelines can make a nascent webmaster an SEO expert:
SEO Jargon: http://www.seomoz.org/blog/smwc-and-other-essential-seo-jargon
- Familiarization with the SEO jargon
SEO Beginners Guide by SEO Moz: http://www.seomoz.org/beginners-guide-to-seo
- Basic SEO technique
- Things to monitor
Google’s SEO Guide: http://googlewebmastercentral.blogspot.in/2008/11/googles-seo-starter-guide.html
- Available in multi-language (40)
- Pitfalls to avoid
- Best practices to get Google ranking
Using Google Analytics for Benefits:http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/
- 50 resources to make the most of Analytics
- Plug-ins, Hacks & Additions
- Basic and Advanced features
- Tips and tricks at beginners level
Conversion Optimization: http://webdesign.tutsplus.com/articles/general/a-beginners-guide-to-successful-conversion/
- Converting traffic into real profit
- Basic techniques of Traffic conversion
- Testing
Using above mentioned guides a webmaster can make his webpage search engine friendly as well as user friendly which will directly enhance the business prospects.
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