Webinar Marketing is no doubt, one of the finest ways to attract more Potential customers towards the services you provide. In other words, we can say that Webinars could be the best tool to generate the leads, nurturing your leads, a platform to set customer marketing standards for loyalty and, the major area of focus to hit at, Generating Sales.
In order to achieve the maximum output of your webinar, you need to make sure that the no. of attendees who are going to attend your webinar is considerable in number. People generally sign up or register for your webinar but they do not attend it. It is because of the fact that they get benefit of receiving the link or the recording of your webinar after they register or sign up and instead of shuffling their pre-fixed schedule to attend your webinar, they prefer to watch the recording of your Webinar. This has been one of the major challenges faced by many webinar organizers and they are still figuring out how to improve the attendance of their webinars.
In this article, you are going to find out what you should do and what you should not do to enhance the number of attendees to your webinar. The list of do’s and don’ts has been compiled with the help of the views of some industry experts.
Things you should do to improve your Webinar Attendance:
1- Always Check the Relevance of the Webinar. The Webinar Content should be relevant enough to the live users.
2- Conduct a Survey with your Audience about the Webinar Content.
3- Distribute something special to the live attendees of the webinar like e-book or reports of your previous Webinars.
4- Always Create Compelling Subject of the Webinar to ensure the maximum no. of attendees.
5- Send time to time reminders in the form of email or SMS to the attendees and tell them specifically about “Limited Room” available in your webinar.
Things you should not do to improve your Webinar Attendance:
1- Don’t distribute the recordings of your webinar. Always put a notice that the recordings of the webinar are not going to be distributed in any form.
2- Don’t forget the power of Post-Webinar QA Session. Tell the people that the distribution of QA Session by any means of media is not going to be released.
3- In Fact, Don’t Record at all.
4- Don’t Upgrade “GotoWebinar” Subscriptions. Shout Loud that you are not going to upgrade the Registrations after the 100% completion of attendance.
5- Don’t announce the Schedule of your webinar weeks before the Date of Webinar Commencement.
As per the information revealed by @Lincolnmurphy, a renowned author of http://www.business2community.com/, 50-70% of registrants don’t attend live Webinars and the average attendance for his webinars seems to hover around 30-40% of those registered, on the rare occasion touching 50%.
One thing is for sure that you can never get 100% attendance, but oftentimes you get as many leads/views AFTER the webinar as during, if not more.
If you have something valuable to add or delete from the above list, don’t forget to drop your views in the comment section below the post.