Reasons to Opt for Magento for your Ecommerce Website Development
Creating a powerful product listing is very important to run a successful business on Amazon. Whether you are a new entrant or an experienced member of the Amazon marketplace, there are good chances that you might be dealing with issues related to amazon product listing optimization leading to the increased suppressed listing.
So you just noticed that Amazon has suppressed your product listing and wondering what to do?
This article includes a detailed explanation of each and everything related to Amazon’s suppressed listing.
Table of Content:
When a product listing created by a seller does not comply with Amazon’s precise standards, it is called suppressed listing. A suppressed listing is not shown up in the search results on Amazon.
Amazon: the eCommerce giant put customers first. Amazon takes every possible action to ensure it delivers high-quality buying experiences to its customers. This is why Amazon has put suppression guidelines to make sure that low-quality listings aren’t shown to potential buyers.
Other reasons for suppressed listing:
If a product listing doesn’t match up to Amazon standards, then the odds of being suppressed are very high. Carefully following the Amazon guidelines is the one and only way to safeguard your product listing visibility to customers.
If a listing is suppressed by Amazon, a customer will not be able to find the listing in search results and the sales on that product listing will drop to 0.
The good news is you can identify and correct a suppressed listing quickly.
Follow these simple steps:
Click the Inventory tab → Select Manage Inventory.
(Note: Only if you’ve suppressed listings to improve, then only “Suppressed” is visible. If in case you don’t have any suppressed listing, this option won’t be visible to you)
There are 3 different ways to fix the suppressed listing:
Option 1: Issue(s) to fix column:
Select the missing values from the drop-down list or fill the missing values in the editable cells and then click Save.
Option 2: To fix Suppressed Listings in Bulk.
Select multiple defects/errors that require a similar fix.
Click Bulk Fix Listing. Enter a value in the Fix quality issue for multiple listings pop-up view.
Option 3: To Fix suppressed listings that aren’t fixable under Option 1 & Option 2:
If you don’t follow amazon listing optimization techniques, your products won’t rank in search results and you might lose your prospects and sales to the competitors.
Benefits of Amazon product listing optimization:
Five Pillars of Product listing optimization:
The above-listed points are the core elements of a quality listing. When these fields are equipped with quality information, the listed products have good chances to rank higher in search results
Key Product Features
Product Listing Description
Use high-quality content to describe your products. Try to include your target keywords to the description but do not over-use the keywords, which doesn’t make sense to the customer.
Amazon Product Reviews & Ratings
How much time do you spend to create your Amazon Product Listing?
After investing hours and lots of effort, Aren’t you still able to get over Suppressed listings?
Our Amazon Marketing Expert has in-depth knowledge of the Amazon marketplace. If you are dealing with issues related to product listing optimization or want to start selling on Amazon, boost up the revenue from your existing product listing through Amazon platform, feel free to contact our Amazon Consulting experts.
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