quick contact

Call us:   india0141-6655555

usa315 636 6200

Blog

A resource for Web Designing
and SEO Trends

26Sep

Latest Google Update Rolls Out – Panda 4.1

Posted By

Well Webmasters, Here it comes!! Another Mixed Blessing for you, in the form of Latest Update in the Google Panda Algorithm. You’ll soon figure out, why It’s mixed.

The News is, Google has released a slow rollout in Panda Algorithm which will be in its full effect by the end of this week. Named as Panda 4.1, the Google’s 27th Panda Update has been rolled out which will be in its full Intensity later on this week. Pierre Far from Google UK has confirmed the Update on Google Plus.

Google Panda Update

Google clarifies that “depending on the location, approximately 3%-5% of the Search Queries will be affected.”

As it is a known fact that Google’s Panda Algorithm is a Filter designed to penalize thin or poor quality content from ranking well, Google also mentioned that the current refresh is supposed to be more precise and will allow more high-quality small medium sites to rank better.

Answer to the Question- Why it is a Mixed News for Webmasters? 

If your website have been recently hit by previously rolled out Google Panda Updates and if you have taken necessary steps to overcome the penalty, you are very likely to see a considerable accrument in the traffic to your website and might appear higher in the search results by the end of this week. And if you intend Google to miss his eyes from your thin and poor quality content, get ready to be slapped.

Penguine and Panda hitSource: http://www.tartanmarketing.com/

The roll-out also means that new sites not previously hit by Panda might get impacted. If you’ve seen a sudden traffic drop from Google this week, or note one in the coming days, then this latest Google Update is likely to blame.

15Jul

20 Must have add-on/extensions for Firefox and Chrome

Posted By

Introduction:
The latest statistics of 2014 till April reveal that about 57% of internet users use Google Chrome for browsing while 25.7% users use Firefox for the same. Surprised!! Now the Irony is that except these browsers there is not even a single browser to have crossed its usage value of double digit.

Browser Statistics

We have listed Top 20 addon/extensions for most popular browsers i.e. Chrome and Mozilla Firefox.

1. Awesome Screenshot:
Awesome screenshot plug-in is used to capture the whole page or any portion of the page. If you choose the visible part of the page, it captures only what you currently see in the browser, if you choose the whole page, it captures the screenshot ofentire page. We can annotate it with rectangles, circles, arrows, lines and text. It also has an option to share the link on social media sites.

Click here to install Awesome Screenshot:
Add-on for Firefox
Extension for Chrome

2. Built With:
BuiltWith is a web site profiler tool. BuiltWith tells about the technical platforms/technologies of the website. BuiltWith is mainly used to help developers, researchers and designers to find out that what technologies the pages are using which can help them to decide about the technologies that they can implement themselves.

Click here to install Built With:
Add-on for Firefox
Extension for Chrome

3. Case Changer:
Case changer plugin is used to change the case of any selected text in just one click from the context menu. You can use it to change case to lower case, sentence case, capitalize each word, upper case and toggle case.

Click here to install Case Changer:
Add-on for Firefox
Extension for Chrome

4. Copy URLs Expert:
Copy Urls Expert is a plugin that providesoption to copy URLs of all opened tabs incurrent window, copy URLs of Tabs in all windows, copy URLs of all links in selected text and copy URLs of all images in selection. It allows opening multiple links at once by using ‘Open Tabs’ menu.

Click here to install Copy URLs Expert:
Add-on for Firefox
Extension for Chrome

5. Firebug:

  • Firebug is free and open source software. Firebug is a web development tool that offers debugging, editing, and monitoring of any website.
  • There are panels in Firebug to execute the File Structure. Console, HTML, CSS l, Script, DOM, net panels. Firebug helps to examine the Web page markup, styling, and model. Panels as HTML, CSS, and DOM get activated as soon as you open Firebug.
  • Firebug doesn’t know about any file structure onserver, but, it knows what the client browser knows. If any HTML contents have changed dynamically via JavaScript, than such changes can be inspected. The Firebug command line accepts commands written in JavaScript.
  • We can check Firebug by Either F12 key or by clicking the Firebug Start Button in the Firefox main toolbar.

Click here to install Firebug:
Add-on for Firefox
Extension for Chrome

6. Ghostery:

  • Ghostery is a free of cost privacy browser extension for Internet Explorer, Opera, Google Chrome, Mozilla Firefox, and Apple’s Safari. If any web bug is present on the web page then, Ghostery helps its users in detecting and easily controlling web bugs.
  • Web Bugs are mainly objects embedded in any web page, and are invisible to the user. Ghostery blocks HTTP requests and redirects them according to their source address. Blocking & reporting, Cookie blocking & cookie protection is available in Ghostery.
  • Ghostery updates its tracker library, ads, page widgets, analytics services or any third-party page elements and also groups all trackers into categories. There are various panels in Ghostery. The Findings Panel is the place to see and control trackers on the pages you visit.

Click here to install Ghostery:
Add-on for Firefox
Extension for Chrome

7. Google Ordered List:

  • It is a free Addon & very useful for Browsers. It is an important tool to change the google search results list from unordered manner to ordered manner. From an SEO point of view , when we are checking Ranks for any Search terms or keywords, it guides us easily to track our Specific webpage rank.
  • In general, this ordered list add-on is fruitful to anyone who wants an easy search of the web-page appearing in a proper manner in Google search engine results.

Click here to install Google Ordered List:
Add-on for Firefox
Extension for Chrome

8. Grammarly:

  • Grammarly is a writing-enhancement platform developed by Grammarly Incorporation. Grammarly detects all the critical issues in any piece of writing material.
  • Main information which grammarly covers in its detection are grammatical errors, spelling correction, Sentence Structure, Punctuation, Style Check, and Plagiarism
  • Special Features includes Error explanations and correction tips, Grammarly uses more than 250 grammar rules, Context-optimized synonym suggestions, and most importantly it checks for plagiarism or duplicity in any piece of content. Also, a feature of grammar checker helps in analyzing general, business, academic, creative or casual piece of writing. Thesaurus and Dictionary features are also included in Grammarly.
  • Grammarly plug-in is available for MS office, which adds Grammarly to MS-word & outllook. Grammarly offers a Free-7-day trial service via mail Sign-up and we can use, enhance the tool.

Click here to install Grammarly:
Add-on for Firefox
Extension for Chrome

9. Last Pass:
LastPass is a award winning password manager which saves your password and gives you a secure access from every computer and mobile device with no in-product ads and receives good responses from the LastPass support team. Use LastPass to access to your blocked external sites. You can also quickly access your account using the LastPass app’s browser.

Click here to install Last Pass:
Add-on for Firefox
Extension for Chrome

10. Link Checker:
This tool helps in checking the validity of links on any webpage. It is a great app for indepth checking of an entire site. It scans a webpage and highlights the links onpage using a color system – green for active links, yellow for forbidden links, gray for skipped links and red for broken links.

Click here to install Link Checker:
Add-on for Firefox
Extension for Chrome

11. Moz Bar:
Access important SEO metrics while you surf the web. This toolbar from Moz lets you see metrics like Domain Authority and Page Authority for every page you visit, analyze links as you browse, expose page elements, and access other SEO tools.

Click here to install Moz Bar:
Add-on for Firefox
Extension for Chrome

12. Rapportive:
Raplets Documentation aims to give emails users access to relevant contextual information as part of their normal email workflow. It displays a sidebar next to an email thread in Gmail, showing information about one particular person. It also grows your network by connecting on Twitter, Facebook, Linkedln etc.

Click here to install Rapportive:
Add-on for Firefox
We didn’t find Rapportive for Chrome

13. Search Status:
It gives the link report of a webpage i.e internal links, outgoing links of the webpage and other related link information. We can also check meta of a site which plays a significant role while the optimization of a site. Whois search helps to find out the domain information. Use search status to see the robot.txt file, other domains on the same IP and sitemaps associated with the website.

Click here to install Search Status:
Add-on for Firefox
Extension for Chrome

14. SEO Global for Google search:
“Redfly SEO Global” This tool shows accurate ranks of keywords and search terms in geographical location like US, Canada etc.You can check that how well your keyword is performing in other countries.

Click here to install SEO Global for Google search:
Add-on for Firefox
Extension for Chrome

15. SERP Trends SEO Extension:
This plugin gives you the entire information that whether your keyword is pushed up or going down and by which position. You need at least 24 hrs to see the fluctuations in results.

Click here to install SERP Trends SEO Extension:
Add-on for Firefox
Extension for Chrome

16. Social Media Shares:
It gives updates about how much a site is active among the users via. Facebook likes, comments, tweets, google + likes.

Click here to install Social Media Shares:
Add-on for Firefox
Extension for Chrome

17. User Agent Switcher:
The User Agent String helps a website to identify how it is being viewed by sending a user agent string to the website. User Agent Switcher tool is used to add a menu and toolbar button to your browser from where you can switch the user agent of a browser by clicking on Default User Agent under the Tools menu. This tool uses User Agent String to identify and switch the user agent of the browser.

Click here to install User Agent Switcher:
Add-on for Firefox
Extension for Chrome

18. Wappalyzer:

  • Wappalyzer is the extension ofbrowser that detects hidden softwares or technologies used on the website and then display a list of softwares used at the right side of the address bar.
  • On clicking one of the software, a list of softwares will be displayed at the right side of the browser (Ex. Firefox). To know more about the software, click on the desired software. The list of websites using that software is be displayed with some statistical data in the new tab.

Click here to install Wappalyzer:
Add-on for Firefox
Extension for Chrome

19. Word Count Tool:
As the name suggests this tool counts the number of words and characters without any click. Just select the text and it gives you the number of words and characters which resides under the selection area. This result can be seen at the top right most position on the web browser (Ex. Firefox). It also gives readability level, number of paragraphs and sentences in its detail report.

Click here to install Word Count Tool:
Add-on for Firefox
Extension for Chrome

20. Y Slow:
Yslow first scans a webpage and then analyze it to provide suggestions to improve the performance of a website based on the set of rules for high performance web pages. It displays the statistics of website and provides tools for performance analysis.

Click here to install Yslow:
Add-on for Firefox
Extension for Chrome

09May

Mobile Website Optimization Checklist

Posted By

Over the years, Internet usage has increased exponentially! Reasons are many and obvious too. Users can now access the internet in numerous ways. Tablets and Ipads have become immensely popular mediums for getting access to the Internet & other online entities nowadays. For the reason, having a mobile website is indispensable.
Moreover, if you’ll observe people in public places, you’ll notice that they browse web more often on their multimedia phones & handheld devices more than the traditional gadgets. Interestingly, Number of such users is increasing day by day. This is the predominant Mobile Era & with the rapidly increasing population of mobile users, more and more website owners are giving a priority to mobile web development. Nevertheless, it’s a great need also!

Mobile Usage 2013

Mobile Website optimization: Benefits at a Glance

  • Improved User Experience

Mobile websites are primarily designed for the users who are engaged with their Smartphones most of the time. In today’s world, nobody wants to use a desktop when smart phones are accessible. Undoubtedly, mobile websites hold a lot of potential in enhancing a user experience, especially in this present mobile oriented world!

  • Faster Download Speed

Mobile websites are specifically designed as per the mobile standards, so you need not to wait for long time durations while accessing a website.  Download speed is usually fast which means a more improvised browsing experience.

  • Engagement and Context

Smartphones come with some exceptionally great features such as click to call, mapping functions etc that offer instant engagement provisions to a user! Likewise, if you own a business at a particular location in town then people can find your business in almost no time or to be more technically specific in nano seconds, by way of location based search technology.

  • Improved Search Performance

A mobile website tends to improve rankings on mobile friendly search engines like Google. Hence, a user can get any results which he/she is looking for, very easily & quickly.

  • Portability & Connectivity

The biggest benefit of a mobile website is that it can be accessed anytime, anywhere! & this much ease of access has provided people with ample of opportunities to connect with their target audience in many different & innovative ways, irrespective of their location.

  • Competitive Advantage

A mobile website lets you achieve a position where you can stand out amongst your competitors. A mobile website has to be pretty much captivating & capable of attracting new users. If your website does not appears to be of good quality & attractive in terms of presentation on a Smartphone, then it can be an ‘Opportunity Lost’ as the Good Site Traffic will not translate into Good ‘Time on Site’ & ‘Time on Page’, ultimately decreasing ‘Returning Visitor Ratio’.

  • Integration with Offline Media

Mobile devices can bridge the gap between offline & online media with the help of QR Codes. These codes are displayed in print, and then scanned through Smartphone and then translated into electronic message such as a website URL or other data. It adds a new dimension to the ways of interacting with any advertising media.

Mobile SEO Checklist:

Here is a highlight about the main points for doing audit of a Mobile Website. A Mobile Website Audit for SEO features a health checkup of your mobile website to ensure that your website isn’t confusing search engines, and thus leading to any penalties. Depending on the size and complexity of your website, this task can vary in time required to complete your website’s audit.

Checklist 1Checklist 2You can download the checklist in PDF format here.

12Feb

9 Best Infographics of the Marketing World

Posted By

Dear Readers,

Before getting to the core of this article, I’d like to first come up with the concept of this info-graphic post.  Actually, we were searching for an info-graphic that could help our readers to get familiar with latest internet marketing trends, techniques and strategies. But unfortunately we were left embarrassed, as search engines failed to response to our query regarding Info-graphic “despite of the fact that approx.  2, 7000,000 pieces of content are shared Everyday! Ironic! Isn’t it?

So we crafted an optimum solution by collecting the best available Info-graphic resources. Here is the list of some best internet marketing info-graphics around the web.

Read Post

11Feb

Google Page Layout Update Refresh

Posted By

Page Layout UpdateGoogle’s Matt Cutts yesterday tweeted that they have released the refresh to Page Layout Update. A.k.a Top Heavy algorithm, it hit those sites which contain too much ads above the fold.

When first version of update was released on 19th Jan, 2012 Matt stated – “Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus on specific algorithm tweaks. This change is just one of the over 500 improvements we expect to roll out to search this year”.

Recovery process:
Matt said that if you think that your site has been hit by the update, remove the ads above the fold and we will remove your site from penalty after the re-crawl however re-crawl process may take weeks to complete.

So if you are not placing too many ads above the fold (if you can identify what is actual above the fold is), you shouldn’t worry about this refresh. But if you do, consider removing the ads above the fold.

27Jan

3 Tools to Market Your Digital Book

Posted By

Tools to Market Your Book

One of the most incredible aspects of the internet is how much it has changed every industry in our world. Even those that are directly unrelated have had a serious impact with the advancement of this technology. We can now connect to one another on a level never seen before, and it is an update to our every day lives to be grateful for. Read Post

15Jan

10 Awesome Free WordPress SEO Plugins

Posted By

WordPress is one of the most favored platforms by, both developers and webmasters when it comes to create a CMS website. Apart from being a user-friendly platform, it also supports external plugins which makes a compatible environment for creating custom websites.

We have created a list of 10 must have SEO plugins which enables administrator to make a WordPress website SEO friendly.

Top SEO Plugins

SEO by Yoast

Must have plugin to SEOPTIMIZE the whole website, some major features are:

  • Add custom post title and meta tags
  • Insert canonical link elements e.g. rel=”next” and rel=”prev”
  • Generate XML Sitemaps
  • RSS Optimization
  • Insert breadcrumbs
  • .htaccess and robots.txt file editor

Read Post

02Apr

Improved Real Time reports in Google Analytics

Posted By

Google Analytics team is doing a great job for web-masters analyzing the traffic on their websites and also helps a great deal in improving online marketing strategies. With new real-time reporting introduced, now webmasters can also track traffic activities to their website during a promotional event etc. Read Post