{"id":1225,"date":"2012-10-04T11:59:57","date_gmt":"2012-10-04T11:59:57","guid":{"rendered":"https:\/\/www.planetwebsolution.com\/blog\/?p=29"},"modified":"2018-02-20T05:28:23","modified_gmt":"2018-02-20T05:28:23","slug":"is-an-exact-match-domain-emd-name-right-for-you-after-google-emd-update-2","status":"publish","type":"post","link":"https:\/\/www.planetwebsolution.com\/blog\/is-an-exact-match-domain-emd-name-right-for-you-after-google-emd-update-2\/","title":{"rendered":"Is an Exact Match Domain (EMD) Name Right for You After Google EMD Update?"},"content":{"rendered":"

\"\"<\/a>\u201cContent is the king\u201d, it seems that Google is following this phrase strictly- Panda and Penguin are result of this phrase. After PANDA and PENGUIN, everyone expected that some version of PENGUIN will hit the websites, but this time it is the EMD update. Recently at Pubcon, Matt Cutts<\/a> came out with yet another algorithm that says that Google will be looking at exact match domains and why they rank so well.<\/p>\n

Is it the time to conclude that those days are gone when a site with an exact match domain would rank high in Google? Yes, it is, though Google considered this concept bit late but the golden rule prevailed once again \u2013 Quality over Quantity. All websites with EMD should not worry, if the website with an Exact Match Domain has good domain age, has quality content and has high quality links pointing to it then there is almost no chance to suffer the hit but if it is not so then could be a pretty bad hit (A straight punch on the face actually).<\/p>\n

Relation between Exact match domains and the CTR<\/strong>
\nWe studied the impact of title tag and Meta description in terms of how it affects the Click Through Rate (CTR). The study concluded that the domain name also had a great impact.
\nThe impact of such things is hard to elaborate but there is an example of how the data panned out:<\/p>\n