What Is Rich Internet Applications?

Amplified demand on improved web-users experience together with interactive software development evolved into appearance of Rich Internet Applications (RIAs).

RIAs, according to Adobe definition, are applications that combine improved user interface and functionality of desktop software, accessibility and low-cost deployment of Web-based applications and the best of interactive, multimedia communication.

Consistent – RIAs facilitate seamless and interactively controlled stages transitions that do not distract users from an action end goal.

Targeted – RIAs technologies give excellent background for development of compelling user interfaces that are entirely focused on you and your customers needs, having the application design optimized for the purpose it serves.

Quick to respond – due to specific technologies used, RIAs make simpler complex processes (like registration or purchasing), save bandwidth and perform considerably faster than traditional Web applications, thus enhancing customers' online engagement, guidance and feedback.

Intelligent – dynamically adjusting their behavior by capturing, maintaining and using of contextual information, RIAs interactively deliver users exactly what they need and greatly reduce their workload, time and effort spent on targeted actions performance, acting as intelligent customers' assistants rather than mere tools.

Thus, the spirit of RIAs is the ability to bring online users full-featured functionality compared to this of a desktop application via interactive, intelligent and truly reach interface. RIAs eradicate such boundaries of standard Web applications as low HTML interactivity, data entering, processing and retrieval problems, scalability complicities and feedback loops. In addition, RIAs give enterprises qualitatively latest platform for various types of content distribution as they allow allocation of text, images, audio and video data in the most effective and yet convenient, user-oriented way.