Creating quality content is one of the key things that will help you improve your overall score in search engine results. What every digital marketing company will advise you is the following: produce high-quality and conversion compelling content if you want to make a good profit and raise your business to a new, higher level. Planet Web Solution, as a digital marketing company with a lot of experience in the field, will give you the reason why you should produce a conversion compelling content and tips how to do it. What Makes Content Compelling?
The most important thing you should have in mind if you want to create compelling content is that it needs to answer the question you asked yourself when you decided to write on a certain topic. People want information. People want answers to their questions. If they decided to, in a way, ask you a question, then you need to give them a straight-forward answer if you want a potential increase in your conversion rate. Tips on how to make your content conversion compelling
Let us once again remind you that content is king. Here is what you can do in order to provide the readers something that is worth reading: Information – You need to provide relevant and reliable information which will be useful for whoever is reading it. The Internet is one huge place where people look for information, so make sure that they will find it on your page.
1. Writing Style:
Remember that you are writing for the people. You don’t need to use a serious tone or complicated Shakespearean words. Your writing style should be light and cheerful, so the reader feels pleasant when reading it.
2. Length
Unless you have to, don’t make your content too long. People don’t have the time to go through 2000 words content. The optimal number of words ranges between 350 and 700 words, depending on the chosen topic.
3. Mistakes
Remember that you mustn’t make any grammar, spelling and syntax mistakes.
4. Visuals
In order to make your content even more appealing, be sure to add visuals. Pictures or videos will act as a breath of fresh air among the words.
Call To Action
Always use action words, but never overuse them. You need to make your readers act in some way. But, be careful not to make it seem unnatural. If you are calling for too much action, you might get a negative outcome. We found a very informative post for the purpose read it here
Consistency
If you decided to start creating content, then be ready to do it for a long time. It is not enough just to post few articles and stop there. If readers liked what they read, they will come back for more. But, what if they come back for more and there is nothing new? You will lose them in a minute.
One of a Kind – The last point is the strongest – you need to be unique. Don’t just copy and paste stuff you find somewhere. Not only is “stolen” content bad for your SEO ranking, but it is also bad for your reputation around potential customers. We hope that these tips and explanations were helpful for you. Here at Planet Web Solutions we know the importance of quality content and the impact it has on the conversion. As a digital marketing company, we don’t care only for things looking good, we care for the content a lot and never overlook it as many do. If you need quality content but you can’t do it yourself, feel free to contact us! We will be very happy to create conversion compelling content for your company.
